Lawrence Creaghan

The Archive

The Songs of the Season

A Pronoun Panacea for a Gender-Bending World

Salman Rushdie, Copywriter

What are words really worth?

Words on Advertising

Elmore Leonard on Writing

Marcus Aurelius for Today

How to Write Better

The Corporate Report 1993 to 1999

Bill Reddin on Managing

John Caples: Tested Advertising Methods

John Caples on the Importance of Headlines

George Lois: Unrepentant Adman

David Ogilvy: The King of Madison Avenue

Peter Drucker on Organizations

Benjamin Franklin: The Way to Wealth

Ross Perot on Life and Work

Aldo Papone: Itís All About Winning